How to Choose a Great Agent to Sell Your Property In Southern Georgian Bay

Wednesday Mar 03rd, 2021


Selling your property requires preparation, professional marketing, and detailed organization. It’s a complex process tied to one of the largest financial transactions you will make, so it can be an emotionally charged time. When choosing your listing agent in Southern Georgian Bay, you want to ensure your property sells for the highest price possible while providing you with a stress-free experience throughout the entire process.

Strategic Pricing of Your Property

Determining your home's listing price is one of the most critical decisions in your sales and marketing strategy. To generate the maximum price, your listing agent will complete a thorough market and competitive analysis while accounting for your home's unique attributes and location. For location, things to consider include type of shoreline, views, year-round property access, water quality, fish and wildlife, boat activity, lot size and sun exposure.  For the home or cottage, highlight completed maintenance, water, sceptic, upgrades, insulation, year built, foundation, roof, and of course the quality of the finishings like countertops, cabinetry and flooring.  Moisture plays a major role in accelerating damage, particularly with waterfront and island properties.

Preparing Your Property for Sale  

Present your property in the best possible light in order to appeal to the right buyer. Your listing agent should recommend any changes that will help you reach these buyers and maximize your financial return. 

Staging your home is becoming essential in today’s market. Professional stagers will highlight your home’s best features and present it in a way that makes it easy for potential buyers to picture themselves living there. 

Once your home is ready, high-quality photographs are essential. Drone images and video, and virtual tours are also options that can help boost your home's visibility when listing.  

Multi-Channel Marketing for Your Southern Georgian Bay Property

To achieve top dollar for your property, you need to maximize its exposure to buyers. A great listing agent will leverage both traditional and online marketing to ensure your property gets seen by your target market. From social media and online advertising to brochures and top-tier newspaper advertising, your team should promote your home's best features to reach the right demographic for your property. 

Showings and Open Houses

The job of your agent is not done after your home is listed. Your real estate agent should advise you how showings and open houses fit into your marketing strategy to ensure buyers see your home at its best.  It is the responsibility of the listing agent to ensure your home remains safe and secure at all times.

Full-Service Luxury Experience

When you work with me, you leverage the Toyne Team's expertise and our suite of services. We are your partner throughout the selling process. We will handle all transaction negotiations and review all paperwork, settlements and closing documents.

Furthermore, Sotheby's International Realty Canada is a brand synonymous with quality and prestige that has a reach of over 23,000 sales associates. This tradition of excellence and unmatched reach provides you with unique opportunities to expose your property to the right qualified buyer. 

If you would like to have a conversation about your property, are interested in an opinion of its value, or an update on the market, please contact me.

About the Author
Craig Rennick is a Sales Representative of Sotheby’s International Realty Canada, Brokerage, and a member of The Toyne Team.   He lives in Collingwood and recently renovated their family cottage on Good Cheer Island in the Sans Souci area of Georgian Bay.